Mini Torch™ New Product Introduction

The Mini Torch™ is a great example of a new product introduction. Our client provided the concept product to us, and our team returned to him a name, concept, point of purchase display, trade show launch plan and ad campaign. The result was an exceptional showing, significant initial sales opportunities and a very happy client.

In addition to the point of purchase display, our team equipped this client with an eye-popping display for the IHS in Chicago along with a direct mail campaign prior to the show, to keep his booth very active over the three and a half days. Mini Torch is the latest in a long line of products we have helped launch for this client. The product is available at www.wlenk.com.